Understanding the Hierarchy of Information Needs

Maslow’s hierarchy has five levels:

  • Level One includes the physiological needs such as food, water, air, etc.
  • Level Two includes safety needs such as shelter and clothes;
  • Level Three is considered sense of belonging and satisfies needs such as love, friendship, and group affiliation;
  • Level Four is Esteem where self esteem and esteem from others are prominent; and
  • on top of the hierarchy is Actualization where achieving one’s full potential will satisfy all needs.
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